Controversial luxury grocer Erewhon debuts $11 toothpaste-flavored smoothie that promises to freshen your breath

Erewhon is keeping things fresh.

The high-end integrated grocer, beloved by nan stars, is famed for its exorbitantly priced eats and smoothies.

A-list celebrities specified arsenic Hailey Bieber, Sabrina Carpenter, Sofia Richie and Olivia Rodrigo each person had smoothie collaborations pinch Erewhon that tin scope successful value from $11 to $22.

In their latest collaboration, Erewhon is partnering pinch oral wellness marque Boka connected its first-ever toothpaste-inspired smoothie.

That’s right, a smoothie that purposefully tastes for illustration toothpaste.

“Yes, a smoothie inspired by toothpaste mightiness sound unusual, but that’s what made it truthful nosy to create,” Kinsey Butler, Boka’s elder head of marque marketing, told Food & Wine.

“Our extremity was to seizure that bright, cleanable sensation you get from brushing pinch our Ela Mint toothpaste and construe it into a smoothie group would really enjoy.”

Boka’s Erewhon Mint Condition Smile Smoothie is disposable astatine each Erewhon locations successful November and is free for shop members for nan first 2 weeks.

The smoothie is inspired by nan earthy ingredients recovered successful Boka’s Ela Mint Nano-Hydroxyapatite Toothpaste, specified arsenic mint and greenish tea.

“We took inspiration from nan ingredients utilized successful Ela Mint and reformulated them into this delicious beverage,” Nathan Day, Erewhon Tonic Bar Director and Curator, said successful a statement.

“It’s arsenic refreshing arsenic it is creamy, and nan first sip will put you successful a spa — cozy bathrobe and slippers included.”

The $11 smoothie is described arsenic fresh, minty, packed pinch nutrition and comes successful a vibrant seafoam green. It’s topped pinch mint leaves, cocoa nibs and a dollop of integrated coconut cream.

The constituent database includes integrated citrus greenish tea, integrated coconut milk, integrated mint, integrated mango, integrated banana, integrated coconut cream, integrated chlorophyll, integrated bluish spirulina, integrated cacao nibs, integrated coconut flakes, silica and xylitol.

A “very nervous” newsman from Good Housekeeping tried nan toothpaste-flavored smoothie — and was pleasantly surprised.

“My encephalon (and my sensation buds) couldn’t rather fathom that this could be… good,” they wrote. “But convey nan heavens, I had nary logic to beryllium worried.”

“I recovered myself scraping nan sides of nan cup to get each bit,” they added.

The smoothie reportedly is soft and creamy pinch nan citrus, mango and coconut flavors taking over, and mint acting arsenic a “pop of flavor.”

Perhaps shockingly, societal media users look excited to effort nan caller paste-inspired smoothie.

“If you spot maine astatine nan airdrome this month, you cognize why! Such an breathtaking launch,” 1 personification commented connected Boka’s Instagram post.

“OMG need,” different said.

“Whatttt this is brilliant,” personification said.

“Hopping connected a level conscionable to effort this!!” a personification wrote.

A fewer weren’t truthful keen connected nan cleanable smoothie, however.

“Are [you] alert that you group are a moving joke?” personification commented connected Erewhon’s Instagram.

“I’m sorry, but it tastes for illustration toothpaste,” different noted. “Bring backmost nan pumpkin one!”

This isn’t nan first different collab from Boka that nan wellness marque hopes customers won’t norm retired earlier trying it.

Last year, Grillo’s Pickles teamed up pinch Boka to motorboat a limited-edition Cucumber Dill Pickle flavored toothpaste.

Meanwhile, nan luxurious market shop could soon beryllium opening successful New York. The Erewhon outpost will beryllium tucked into a caller West Village backstage padel club, where players will salary a whopping $43,000 conscionable to get done nan door.

“$20 for a smoothie? For that price, I amended get a free Yankees summons and a subway transfer, too,” born-and-raised Manhattanite Marco Lombardi, 33, previously told The Post.

“New Yorkers don’t request Erewhon to thatch america wellness,” he added. “We’ve been doing bagels and java for decades — that’s our wellness.”