Cracker Barrel’s controversial rebrand won’t be stopped — here’s how the menus are changing

Cracker Barrel is barreling on pinch its modern makeover.

After months of criticism from fans complete nan chain’s remodeling efforts, Cracker Barrel announced a logo alteration and paper updates connected Tuesday, Aug. 19.

For nan first clip successful 48 years, nan Cracker Barrel logo will beryllium text-only pinch nary images.

When Cracker Barrel first opened successful 1969, it had a logo pinch conscionable text, but successful 1977, it updated its logo to person nan instantly recognizable man resting by a barrel.

The edifice said that this caller logo “is now rooted moreover much intimately to nan iconic tube style and connection people that started it all,” according to a press release.

The iconic golden and brownish coloring of nan aged logo is still portion of nan brand, but nan typeface is now much modern and sleek looking.

It besides noted that “farm caller scrambled eggs and buttermilk biscuits” were nan inspiration down nan colour palette successful nan caller campaign.

The caller updates are portion of nan company’s “All nan More” run that “positions nan iconic American marque for nan future.”

“We judge successful nan goodness of state hospitality, a tone that has ever defined us. Our communicative hasn’t changed. Our values haven’t changed. With ‘All nan More,’ we’re honoring our legacy while bringing caller energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall,” Sarah Moore, main trading serviceman of Cracker Barrel, said successful a statement.

This comes arsenic nan edifice has received antagonistic feedback complete its redesigns, getting free of nan acheronian and rustic artistic successful favour for a modern farmhouse aesthetic, leaving nostalgic fans “heartbroken.”

“When Cracker Barrel took distant nan past portion of nostalgia you had left,” Rachel Love captioned a TikTok.

“It was conscionable heartbreak,” Love told nan Wall Street Journal. “My 14-year-old boy was devastated.” 

“We profoundly admit nan passion our guests person for our marque and are thankful for nan thoughtful feedback they proceed to share,” a Cracker Barrel spokesperson previously told The Post.

“The updates underway successful our stores are inspired by nan voices of some our guests and squad members, and bespeak our ongoing committedness to making our stores consciousness brighter and moreover much inviting, each while preserving nan warm, state hospitality and charm that specify us.”

Country euphony creator Jordan Davis will prima successful nan caller commercial for nan marque and will co-host nan “A Taste of Country, Anytime” arena connected Thursday, Aug. 21, successful New York City to footwear disconnected nan partnership.

“Cracker Barrel has ever felt for illustration location to me. It’s wherever nan nutrient hits conscionable right, nan group dainty you for illustration family, and nan gait lets you slow down and return a breath,” Davis shared.

“That’s thing I effort to bring into my euphony too; existent moments that consciousness bully and bring group together. I’m proud to beryllium portion of this adjacent section and to observe what makes Cracker Barrel truthful typical to truthful many.”

In addition, Cracker Barrel is treating everyone successful nan US to a complimentary Classic Side pinch immoderate acquisition connected Aug. 23 and 24.

Cracker Barrel is besides debuting a caller seasonal autumn paper that is now disposable nationwide. Here’s what’s connected nan menu:

BREAKFAST

• Uncle Herschel’s Favorite – Two eggs cooked to bid pinch a prime of Sugar Cured Ham, Country Ham, Grilled aliases Fried Catfish Fillet, Crispy Tender Dippers aliases – for nan first clip ever – a premium New York Strip Steak disposable for an upgrade, served pinch Hashbrown Casserole aliases Fried Apples, Buttermilk Biscuits, Sawmill Gravy and Grits.
• Sausage & Egg Hashbrown Casserole – A double information of nan signature Hashbrown Casserole layered pinch Colby cheese, served complete Sawmill Gravy pinch scrambled eggs and a flavorful blend of crumbled smoked sausage, onions, reddish peppers and greenish chiles, topped pinch crispy fried onions, diced tomatoes, and greenish onions, pinch a broadside of Buttermilk Biscuits.
• Bacon & Egg Hashbrown Casserole – Scratch-made Hashbrown Casserole basking disconnected nan grill is layered pinch pieces of crispy bacon, farm-fresh scrambled eggs, melted Colby cheese, fried onions, diced tomatoes and greenish onions, pinch Buttermilk Biscuits connected nan side.
• Butter Pecan French Toast Bake – Thick-cut state breadstuff is soaked successful vanilla custard, topped pinch cheesecake filling, baked ‘til golden, pinch your prime of bacon aliases sausage. Praline pecan streusel and food pecan syrup disposable arsenic an upgrade.

LUNCH & DINNER

• Herb Roasted Chicken – A half-chicken, seasoned and slow-roasted successful nan oven until golden, crispy perfection and topped pinch a citrus herb food sauce. Served pinch mashed potatoes, prime of classical broadside and Buttermilk Biscuits aliases Corn Muffins.
• Hashbrown Casserole Shepherd’s Pie – Slow-braised cookware roast and gravy pinch carrots, peas, onions, celery and mashed potatoes, topped pinch a crispy griddled Hashbrown Casserole crust, sour cream, diced tomatoes and greenish onions, and hand-rolled Buttermilk Biscuits connected nan side.
• Slow-Braised Pot Roast – A family classical featuring slow-roasted rib roast, carrots, onions and celery successful a savory, homestyle gravy pinch mashed potatoes, prime of classical broadside and Buttermilk Biscuits aliases Corn Muffins.

SIPS & SWEETS

• Butter Pecan Sticky Buns – Warm, tender saccharine mixed successful our food pecan condiment and baked pinch a gooey praline pecan topping.
• Cinnamon Roll Skillet – Freshly baked mini cinnamon rolls pinch a gooey cinnamon filling and topped pinch pick food icing.
• Brown Sugar Latte – A seasonal return connected nan classical latte pinch saccharine brownish sweetener sauce, espresso and steamed milk, topped pinch whipped pick and drizzled pinch food pecan syrup (served basking aliases cold).
• Wild Berry Tea – A blend of freshly brewed iced beverage bursting pinch flavors of juicy chaotic berries.