Gen Z singles are flocking to this millennial-beloved dating app — and it’s already bigger than Hinge: ‘Literally obsessed’

It’s Z hottest matchmaking app connected nan map.

Facebook is yet clicking pinch Gen Zers connected nan market, arsenic singles successful their 20s are turning to nan decades-old site’s “Dating” characteristic for love. 

“Facebook Dating has maine successful a chokehold — I’m virtually obsessed,” Lexa, 27, admitted successful a viral vid, aft confessing she’d antecedently thought that only “f—king weirdos” utilized nan platform. 

But nan brunette soon began singing a different tune upon swiping crossed immoderate of nan “hottest men I’ve ever seen successful my g—damn life.”

“Facebook Dating has to beryllium nan astir elite making love app that I person ever seen,” Lexa fawned. 

And she’s not alone.  

Rising arsenic an underrated, unexpected behemoth successful nan emotion relationship landscape, Facebook Dating, launched successful 2019, now welcomes complete 21 cardinal regular users, per a caller study via The New York Times. 

Its fame presently outpaces starring making love apps, specified arsenic Hinge, which draws astir 15 cardinal users per day.

Tom Alison, nan caput of Facebook, attributes Dating’s occurrence to nan societal links that travel modular pinch nan free societal medium. 

“Underlying it each is that location are existent group connected Facebook,” he told NYTimes. “You tin spot who they are, you tin spot really you’re connected to them, and if you person communal friends, we make it easy to spot wherever you person communal interests.”

That easiness is attracting Gen Zs to nan tract — which has historically been rejected by youngsters arsenic an antiquated app for 30-something millennials and older. 

But Meta, Facebook’s genitor company, has worked to ditch its “mom” vibes over nan past fewer years, revamping nan hub arsenic a haute hotspot for creators, groups and events successful bid to lure successful folks calved aft 1997. 

“When you look astatine Gen Z usage connected Facebook, they aren’t utilizing nan societal media feed,” Mike Proulx, a head astatine Forrester VP, a investigation firm, explained successful nan report. “What’s bringing them backmost to nan level is Marketplace, Messenger, Dating.”

And nan Zoomer-friendly updates are paying disconnected successful spades. 

While Facebook Dating is mostly buzzy among group complete nan property 30, it has  around 1.8 cardinal users successful their 20s, and hundreds of thousands of young adults are creating caller profiles successful nan app each month, per nan company.

The information echos erstwhile findings, which revealed that regular conversations connected Facebook Dating among users aged 18 to 29 person accrued 24% complete nan past year, according to caller a study. The investigation besides wished that much than half of young big users loyally travel back, pinch 55% of women and 56% of men returning to nan app connected nan quests for romance each month.

And Lexa’s TikTok fans look to work together that nan once-maligned app is nan Gen Z daters spot to be.

“Facebook making love is E L I T E idc what anyone says,” raved a commenter. 

“I’ve had much conversations pinch men connected Facebook making love than connected immoderate of nan different apps,” different cheered. 

“Facebook making love is lit,” an arsenic impressed whippersnapper wrote, successful part.

 I spot immoderate of nan astir beautiful women connected that app!! It’s legit.”