How to Add WIRED as a Preferred Source on Google (2025)

As you’ve probably noticed, Google has gotten … weird lately. Weirder? It tin beryllium difficult to find nan hunt results you’re looking for. Between AI summaries and algorithm changes resulting successful unexpected sources, it tin beryllium tricky to navigate nan astir celebrated hunt motor successful nan world. (And publishers are feeling nan strain, too.)

Earlier this year, Google updated its algorithm. This is thing new—Google updates its algorithms hundreds of times per year, pinch anyplace from 2 to 4 awesome “core updates” that consequence successful important changes. And while it's tricky to find precisely what changed, publishers and websites ample and mini noticed important postulation drops and little hunt rankings—even for contented that had antecedently been doing well. “Google Zero” (as Nilay Patel of The Verge first called it) is thought to beryllium caused, astatine slightest successful part, by AI overviews.

Google Search has shown a slow crawl toward this for a mates of years, but nan astir caller rustle was delivered complete nan summer. When you hunt for thing and you get a neat small summary of various reporting completed by journalists, you're little apt to sojourn nan websites that actually did nan work. And, successful immoderate instances, that summary contains incorrect AI hallucinations aliases reporting from websites you mightiness not spot arsenic much. It's difficult to opportunity whether nan adjacent halfway update will make your hunt results show what you expect, but successful nan meantime, there's a tweak that tin thief it consciousness much tailored to your preferences.

Take backmost power of your Google hunt results pinch nan caller Google “Preferred Sources” tool. This tin thief you spot much of WIRED, from our rigorous and obsessive Reviews coverage to nan important breaking stories connected our Politics desk to our Culture team’s “What to Watch” roundups. (And, yes, this useful for different publishers you cognize and trust, too.)

Preferred Sources are prioritized successful Top Stories hunt results, and you’ll besides get a dedicated From Your Sources conception connected immoderate hunt results pages.

To group WIRED arsenic a Preferred Source, you tin click this link and cheque nan container to nan right. You tin besides hunt for further sources you for illustration connected this page and cheque nan respective boxes to make judge they’re prioritized successful your Google searches.