‘In order to build the future of Europe, we need to focus on Africa’, says AMDIE

Published on 02/06/2025 - 13:00 GMT+2

Morocco had nan 5th highest GDP successful Africa successful 2024, according to Statista. 

At nan aforesaid time, S&P Global Ratings upgraded nan country’s in installments standing to BB+ pinch a affirmative outlook, replacing nan antecedently unchangeable outlook. This gives nan state nan 3rd highest standing connected nan continent, aft Botswana and Mauritius, which are nan only nations to execute ‘investment people status’.

According to S&P, nan BB+ position denotes an anticipation that “the Kingdom will fortify its way grounds of implementing reforms to support maturation and trim its deficits.”

This aligns pinch nan country’s conscious efforts to pull foreign nonstop investment and found itself arsenic a gateway betwixt Europe and Africa. 

In this section of The Big Question, Euronews’ business editor Angela Barnes is joined by Ali Seddiki, wide head of nan Moroccan Agency for Investment and Export Development (AMDIE), to talk nan country’s early domiciled successful nan world economy. 

How tin Morocco support Europe’s economical future?

As Europe grapples pinch competitiveness challenges and uncertainty complete its early economical relationship pinch nan US, it is important for nan bloc to research different strategical partnerships.

“When we talk pinch our European counterparts, we understand that greenish and ESG-compatible industries are important for Europeans. They are besides looking for further cost-efficiency, competitiveness, and besides for early markets,” Mr Sedikki told The Big Question.  

“Africa is besides nan marketplace of nan early [...] and intelligibly we deliberation that Morocco is portion of nan solution for nan European companies.”

Morocco’s Investment Charter, first introduced successful 2022, seeks “to raise nan stock of backstage finance to two-thirds of full finance by 2035.”

The charter implemented finance support mechanisms, an improved business ambiance by simplifying processes and bureaucracy, improved governance truthful each regions tin benefit, taxation incentives and ineligible safeguards.

“It useful connected creating a suitable situation for investors, less bureaucracy, much efficiency,” Mr Sedikki explained. 

The state besides created a Ministry for Investors and AMDIE “to thief investors and supply end-to-end services and we activity arsenic a one-stop shop for immoderate benignant of investor,” he added. 

Morocco’s greenish power industry

Morocco has a increasing green power industry, pinch a peculiar attraction connected upwind and solar. 

The Kingdom is aiming to root astatine slightest 52% of its energy from renewables by 2030, positioning itself arsenic a location leader successful nan energy transition successful Africa.

“What we want to make judge of is that this imaginable is utilized to positively effect nan Moroccan economy,” Mr Seddiki noted.

“We person a awesome young organization entering nan job market, that's a immense opportunity, but besides it's a challenge, we request to create jobs. So now nan strategy is really tin we leverage our natural, sustainable resources successful bid to create sustainable jobs for our young group entering nan occupation market?”

The Big Questionis a bid from Euronews Business wherever we beryllium down pinch manufacture leaders and experts to talk immoderate of nan astir important topics connected today’s agenda.

Watch nan video supra to spot nan afloat chat pinch nan Moroccan Agency for Investment and Export Development.

Video editor • Nicolas Coquet