James reveals 'Second Decision' - and it's not retirement

He is arguably basketball's top ever player.

But earlier his 23rd play successful nan NBA, LeBron James heightened speculation astir his early pinch a cryptic station connected his societal media channels that teased a "Second Decision".

A video showed him sitting down crossed from different man connected a hoops court, pinch nan caption: "The determination of each decisions. October 7th. 12pm EST."

By Tuesday it had amassed much than 1.3 cardinal 'likes' connected Instagram.

Was James astir to retire?

It appears not - astatine 15:31 BST connected Tuesday he shared pinch his 158 cardinal Instagram followers a video revealing "the Second Decision" arsenic a promotion for a drinks brand.

The teaser video shared connected Monday had echoed what became known arsenic "The Decision" successful 2010 - erstwhile successful a televised announcement, from a gym, James revealed he was leaving nan Cleveland Cavaliers to subordinate nan Miami Heat.

James turns 41 successful December and has already made plentifulness of history successful nan game.

Last play he became nan first subordinate successful NBA history to people 50,000 mixed points crossed regular play and play-off games.

In April 2025 his power beyond athletics was shown erstwhile he became nan first master antheral jock to beryllium honoured arsenic a Ken doll by Barbie makers Mattel.

In nan NBA, nary different subordinate has made it to a 23rd season.

Since being drafted first wide by hometown squad nan Cleveland Cavaliers successful 2003, switching to nan Heat successful 2010 and past joining nan Lakers successful 2018, James has won 4 convention titles and surgery a big of records.

One grounds came aft his boy Bronny was drafted by nan Lakers successful 2024 and they became nan first father-son duo to stock nan tribunal successful an NBA game.

Last week nan 6ft 9in superstar insisted he was "excited astir nan opportunity to beryllium capable to play nan crippled that I emotion for different season".

"The point still pushing maine is nan truth that my emotion for nan crippled is still high," he added.

Some suspected "The Second Decision" would not beryllium a status announcement.

With a drawstring of investments and off-court ventures successful tow, galore of those engaging pinch nan teaser connected Instagram and X predicted James would beryllium making a promotional announcement for 1 specified vehicle.

They look to person been correct.