Porn-driven OnlyFans could sell for billions despite ‘filth factor’

Published on 23/05/2025 - 12:28 GMT+2

London-based OnlyFans is reportedly successful discussions to waste for arsenic overmuch arsenic $8 cardinal (€7bn), Reuters has reported, citing unnamed sources. 

The net contented service, wide known for being celebrated pinch activity workers, contempt hosting different contented creators, including musicians and comedians arsenic well, has been successful talks astir a woody since March pinch US-based finance patient Forest Road Company. 

However, nan New York Post has besides reported that nan patient is struggling to find a buyer. 

The newspaper besides cited unnamed sources, saying: “You’re looking to find billionaires and trying to waste it arsenic not an big contented institution but conscionable a level for illustration X that allows big content,” nan root said. “But I deliberation astir group correct now position OnlyFans arsenic an big contented company.” 

Despite nan bully profits generated by OnlyFans, nan ‘filth factor’ limits nan value tag, to a comparatively humble 3 to 5 times EBITDA, a financial parameter of nan net of a company. The worth of OnlyFans is location betwixt $1.46bn and $2.42bn (€1.29bn and €2.14bn), nan newspaper reported. 

OnlyFans is presently owned by Fenix International Ltd, and nan sole shareholder is Ukrainian-American Leonid Radvinsky. He bought nan institution successful 2018 and has paid himself astatine slightest $1 cardinal successful dividends complete nan past 3 years, British filings showed.

The company’s gross has been growing. In nan twelvemonth ended November 2023, nan institution generated $485 cardinal (€428m) successful profits and $6.6bn (€5.82bn) successful revenues. OnlyFans charges 20% from its 4 cardinal creators, who make contented for 300 cardinal subscribers.

Despite nan news reports astir nan institution struggling to waste and nan truth that it is retired of touch for banks to put successful owed to its x-rated content, Reuters said that Fenix International Ltd is besides successful talks pinch different imaginable suitors and that an first nationalist offering, trading nan company’s shares connected a banal market, is besides being considered. 

According to unnamed sources, nan institution could scope a woody successful nan adjacent week aliases two. 

OnlyFans did not instantly respond to Euronews Business’s petition for comment.