Struggling JCPenney unveils glitzy Taylor Swift-inspired collection in bid to boost sluggish sales

JCPenney is hoping to shingle disconnected sluggish sales.

The struggling section shop is getting successful connected nan craze surrounding Taylor Swift’s forthcoming album, creating a caller statement of outfits inspired by nan LP.

Legendary designer Bob Mackie — who has created apparel for nan popular prima herself — has collaborated pinch JCPenney to motorboat a “show-stopping” postulation of sparkling garments up of nan merchandise of Swift’s “The Life of a Showgirl” medium connected Oct. 3.

Mackie moreover designed 1 of nan dazzling outfits that nan 35-year-old “Cruel Summer” vocalist wore for “Showgirl’s” medium shoot.

“For decades, award-winning costume and manner designer Bob Mackie has defined what it intends to radiance successful nan spotlight, dressing icons of shape and today’s biggest popular stars, astir precocious bringing his quintessential sparkle to 1 of nan year’s astir anticipated albums,” a JCPenney property merchandise said.

The motorboat is portion of JCPenney’s marque reinvention — which they’re calling “Yes, JCPenney!” and promotes self-expression astatine affordable prices — successful a bid to pull much customers and boost sales.

The institution revenge for Chapter 11 bankruptcy successful 2020.

The Bob Mackie x JCPenney autumn collection will characteristic a scope of styles including mini and agelong dresses made pinch luxe velvets and shimmering ombré sequins, jewel-toned cocktail dresses pinch intricate beading and marabou characteristic accents, arsenic good arsenic classical silhouettes specified arsenic a halter jumpsuit pinch keyhole cuts and a sequin gown pinch ruched details.

And there’s nary request to beryllium a popular prima to get immoderate of Mackie’s legendary designs — each styles successful nan postulation are priced astatine nether $300.

“When you deterioration a Mackie you situation to beryllium noticed,” Mackie said.