The Best Anti-Prime Day Deals for Amazon Haters (2025): Sheets, Sex Tech, and Fire Pits

Amazon Prime Day—or Prime Big Deal Days—is nan prima of nan show correct now, but possibly you want to spell shopping location else. Whatever your reasoning, fearfulness not! Plenty of different stores, large and small, are hosting sales. Everything beneath is hand-tested by WIRED, and doesn't person to beryllium bought connected Amazon. You do you.

If you want to return a gander astatine nan remainder of our Amazon Prime Day coverage, you tin find it each correct here.

WIRED Featured Deals:

• Super-soft bamboo: Save up to 25 Percent astatine Cozy Earth
• Backcountry's 2-Day waste connected outdoor gear: Save up to 70 Percent astatine Backcountry
• Another replacement retailer: Best Buy's Techtober
• Support section bookstores: Bookshop.org Anti-Prime Sale—Free Shipping
• Some genuinely occurrence deals: Solo Stove Two-Day Sale

Cozy Earth: Up to 25 Percent Off Sitewide—Use Code WIRED

Ask almost anyone connected nan WIRED Reviews squad astir their sentiment connected Cozy Earth, and it'll beryllium positive. The institution makes supremely soft, silky, and comfortable bamboo products, ranging from bedding and linens to pajamas and hoodies. The Cozy Days waste intends you tin prevention up to 25 percent disconnected astir everything connected nan website.

Backcountry 70 Percent Off Flash Sale

Backcountry is offering up to 70 percent off prime outdoor cogwheel and apparel. The waste includes biking, skiing, and climbing gear.

Best Buy's Techtober Sale

Want immoderate awesome deals connected tech cogwheel but are avoiding Jeff Bezos? Best Buy mightiness not beryllium overmuch better, spiritually, but nan retailer is offering a fewer deals during its Techtober sale that we haven't seen elsewhere. Techtober lasts until Sunday.

Bookshop.org Anti-Prime Sale: Free Shipping

It's easy to bargain books from big-box stores, but Bookshop.org helps support authors and section bookstores. Right now, you tin get free shipping connected each orders during its Anti-Prime Sale. You tin check retired celebrated books here, aliases mightiness I urge Everything Is Tuberculosis by John Green? (I conscionable started it and I had to unit myself to put it down until nan weekend.)

Solo Stove Two-Day Sale

Solo Stove makes a batch of coagulated gear, including pizza ovens and its well-known fire pits. Right now, nearly everything is connected sale, and it's a awesome clip to prime thing up ahead of nan colder and cozier months.

Chirp Wheel XR (3-pack) for $104 ($26 off)

The Chirp Wheel XR helped our tester Hannah Singleton pinch her tech cervix woes. You'll get aggregate different sizes pinch nan three- aliases four-pack, which are specially designed to thief activity retired kinks and hostility successful various points of your body. It's important to commencement slowly, easiness into it, and only usage nan instrumentality for mini amounts of clip to start. But now that she's had practice, Singleton says she can't ideate surviving life without her Chirp wheels.

Lelo: Up to 40 Percent Off + Free Gift

We for illustration a batch of Lelo sex toys present astatine WIRED, and galore of them are discounted for nan store's “Prime Time for Pleasure” sale. There are options for each sorts of bodies and partner situations, and purchases complete $199 get a free Sona 2 Travel vibrator.

Brooklinen Big Deals: 15 Percent Off Sitewide

Brooklinen makes darn good bedding and linens, and correct now nan full tract is 15 percent off. Similar to Cozy Earth, everyone connected nan WIRED Reviews squad has awesome things to opportunity astir nan Brooklinen cogwheel they've tested. Here are immoderate of our faves.

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